I help service-business founders find the One Move to get & keep more clients.

You don't need another internal hire, agency, or 90-day plan. The unlock is finding the one move you can make today to get and keep more clients.

30 minutes. No pitch. We figure out if there's a move worth making.

$100M in growth. One move at a time.

WHAT WE DO

Two Roads

Get More Clients
Captivate Capture Cultivate Close
Getting more clients means guiding the right buyers from first impression to signed deal in one connected play. You grab their attention, turn interest into conversations, build trust, and make it easy to say yes.
Keep More Clients
Create Champions
Keeping more clients means turning them into champions — loyal buyers who stay longer and spend more. You consistently deliver a better experience, deepen the relationship, and make it natural for them to come back and refer others.

One Engine

Get and Keep more clients with one move. Here's how we do it...
We listen to six signals — including your best customers, your data, and your team — then cut the noise to find what's truly working and distinctive about how you deliver.

We use that truth to tighten your service around what you do best — while simultaneously wiring that same special sauce into your marketing to set you apart.

The result: a one move playbook your existing team and agencies can run that closes more deals and keeps more of your best clients.

How to Get
More Clients
Captivate: Get your ideal client's attention
Capture: Turn their interest into an opt-in
Cultivate: Build trust and guide them toward a decision
Close: Convert interest into a paying client
How to Keep
More Clients
Create Champions: Turn clients into loyal fans who buy high, stay and pay, and yell and tell others about how good you are.
The Formula
Superior service
Exceptional experience
Connected community

Step 1: Find the Signal
We collect six intelligence signals — you as founder/CEO, your team, your industry, your market, your internal data, and real customer feedback.

Step 2: Cut the Noise
We find the unified patterns and look for low effort high return opportunities.

Step 3: Design the Move
We compress findings into a One Move weekly action plan your team can run to get and keep more clients.

Hasani X | The Chief of Story | Investor & Founder of COS
My name is X,
The Chief of Story
I've run 1,000+ campaigns to get clients and trained over 10,000 leaders and team members on how to keep them.

Full view of the board taught me that getting and keeping clients isn't about doing everything.

It's the opposite:
  • Find the Signal
  • Cut the Noise
  • Design the Move
That's what I do. I help busy service business founders align around the One Move they can do today to jump start new growth.

FS Frank Spencer
JK Jay Kilmartin
JC Jimmy Coleman
KD Dr. Kyrin Dunston
PC Pete Chaison
★★★★★ Trusted by

100s of service businesses

$100M+
Client Growth
1,000+
Strategic Campaigns
10,000+
Trained

CLIENT VOICES

Why Founders Choose X

Getting more clients means guiding the right buyers from first impression to signed deal in one connected play. You grab their attention, turn interest into conversations, build trust, and make it easy to say yes.

With X's help, we improved conversion and retention, and more than tripled our business. He doesn't think outside the box — for him there is no box. He over-delivers and is definitely someone you want on your team or leading them.

Dr. Kyrin Dunston
Founder, True Balance MD

From 34% to

84%

Conversion Rate

We shifted from a place to eat to a place to connect — in our marketing and in our culture. Hit #1 in the nation for sales growth and lowest turnover across the entire franchise.

Jay Kilmartin
Owner, Melting Pot

Sales Growth

#1

Across National Franchise

We had a breakout year — made the Inc. 5000 and received national awards. There's something special about X's process. When you center your story in your marketing and culture, it has an immediate impact.

Frank Spencer III
Founder, Aztec Contractors

Breakout Year

Inc. 5000

+ Several National Awards

Frequently
Asked Questions

One Move is a simple weekly process where we read six key signals from your business and compress them into one clear move your team can run to get and keep more clients.

One Move is for:

  • Founder/CEO-led service businesses
  • Between 20 and 300 employees
  • Where the founder is still hands-on in marketing and sales — not delegating from a distance
  • Already spending at least $30K/month on the staff and services to acquire customers

If that's you, One Move is fit. It's designed specifically for busy service business founders who want help aligning their team around high-leverage actions to get and keep more clients.

The One Move Audit is an outside‑in diagnostic that pinpoints what’s getting in the way of you winning more clients. We review 26 public signals across your message, offer, and brand story — including your website, social, reviews, and other places prospects see you.

You walk away with:

  • A clear diagnostic highlighting the specific gaps in each growth pillar (message, offer, story).

  • Power Move recommendations your team can implement to lift attraction, trust, and conversion.

  • A team‑ready action plan plus a 90‑minute Q&A call to make the changes stick

No meetings, no calls, no forms, and no AI — every audit is done by X and delivered in 48-hours.

Get Your One Move Audit Here »

One Move isn't here to replace your agency or your team. It sits on top of your marketing, sales, and delivery by translating six key signals into one clear move your whole team can run each week to get and keep more clients.

What this means in practice:

  • Your team keeps running campaigns, content, and delivery.

  • One Move finds the gaps in your message, offer, and story and turns them into simple, focused moves your existing hires can make.

So you don’t end up “starting over” or swapping vendors. You get more value from the people you already trust and pay.

We try to give you wins fast, then build toward bigger, compounding gains over 90 days.

What to expect:

  • Weeks 1–2: Quick wins from your One Move Kickoff Audit (think low-hanging fruit for boosting attraction and conversion on the get-client side)

  • Weeks 2-4: First full cycle of customer interviews and internal input turned into focused changes in marketing and delivery.

  • Around 90 days: Clear read on whether One Move is driving 10X+ lift on investment as measured by attraction, conversion, and/or retention.

Cost depends on company size and the depth of our integration. But engagements follow a 90-day cycle.  There is a startup retainer between $3,000–$30,000. After the 90-day startup, the month-to-month retainer is roughly $1,000-$5,000.

Our internal bar is simple: over time, you should be able to point to at least 10x that spend in added or protected revenue tied to specific One Move changes—not just “we feel clearer,” but numbers you can see on a dashboard and in your bank account.

Ready to Get & Keep More Clients?

You might be one move away from 3x conversion — or adding another zero to your revenue.

Let's find out. See if One Move can help. Book a 30 minute intro call.