What do you actually do?
TLDR: I find the one thing holding your service business back from growth—and fix it.
I'm a Fractional Chief Growth Officer. Most founder-led service businesses have marketing on one side and delivery/ops on the other—but no one accountable for growth across both. That disconnect is where momentum gets lost, and it's the gap I fill.
Working with founders and their teams, I diagnose the real constraint on growth and pinpoint the highest-leverage move to make today—so the business attracts better clients and keeps them longer.
Who is this for?
One Move is for:
- Founder/CEO-led service businesses
- Between 10 and 300 employees
- Where the founder is still hands-on in marketing and sales, not delegating from a distance
- Already spending at least $20K/month on the staff and services to acquire clients.
If that's you, you're a fit. My CGO and ONE MOVE service is designed specifically for busy service business founders who want help aligning their team around high-leverage actions to get and keep more clients.
How is this different from a fractional CMO, an agency, or a consultant?
A CMO owns marketing. An agency runs what you hand them. A consultant hands you a plan, a bill, and a "good luck." None of them owns the space between getting clients and keeping them — and that space is usually where your next bit of growth is hiding. I own that whole system as your Chief Growth Officer, and I prove it with moves you can verify, not promises you have to wait on.
What does "One Move" actually mean?
Growth stalls when everyone is running ten things at once. Each cycle, I find the single highest-impact move on the get-clients or keep-clients side. I frame the move, build the project, and help you and your team execute it. Real, specific, this-week moves. Not a 47-item roadmap, and a bunch of theory.
Where do we start?
Start with the One Move Audit, before any commitment. The audit looks at your business across 18 signals using my ONE MOVE engine. It's trained to think like real buyers in your niche. You'll receive a detailed report that outlines gaps and 3 high-impact moves you can make today to improve attraction and conversion.
To start, fill out a 60-second form here. No meetings, no calls. Three moves you can make today — delivered in one business day.
If the audit is helpful, we can then talk about next steps.
What does it cost, and how long am I locked in?
We try to give you wins fast, then build toward bigger, compounding wins over 90 days.
What to expect:
-
Weeks 1–2: Quick wins from your One Move Audit (think low-hanging fruit for boosting attraction and conversion on the get-client side)
-
Weeks 2-4: First full cycle of customer interviews and internal input turned into focused changes in marketing and delivery.
-
Around 90 days: Clear read on whether One Move is driving 10X+ lift on investment as measured by attraction, conversion, and/or retention.
Cost depends on company size and the depth of our integration. But engagements follow a 90-day cycle. There is a startup retainer ranging from $3,000 to $30,000. After the 90-day startup period, the month-to-month retainer is roughly $1,000 to $5,000.
Our internal bar is simple: over time, you should be able to point to at least 10x that spend in added or protected revenue tied to specific One Move changes—not just “we feel clearer,” but numbers you can see on a dashboard and in your bank account.