What is One Move?
One Move is a simple weekly process where we read six key signals from your business and compress them into one clear move your team can run to get and keep more clients.
Who is One Move for?
One Move is for:
- Founder/CEO-led service businesses
- Between 10 and 300 employees
- Where the founder is still hands-on in marketing and sales — not delegating from a distance
- Already spending at least $20K/month on the staff and services to acquire customers
If that's you, One Move is fit. It's designed specifically for busy service business founders who want help aligning their team around high-leverage actions to get and keep more clients.
What is the One Move Audit?
The One Move Audit is an outside‑in diagnostic that pinpoints what’s getting in the way of you winning more clients. We review 26 public signals across your message, offer, and brand story — including your website, social, reviews, and other places prospects see you.
You walk away with:
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A clear diagnostic highlighting the specific gaps in each growth pillar (message, offer, story).
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Power Move recommendations your team can implement to lift attraction, trust, and conversion.
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A team‑ready action plan plus a 90‑minute Q&A call to make the changes stick
No meetings, no calls, no forms, and no AI — every audit is done by X and delivered in 48-hours.
How does One Move work with our agency (or internal team)?
One Move isn't here to replace your agency or your team. It sits on top of your marketing, sales, and delivery by translating six key signals into one clear move your whole team can run each week to get and keep more clients.
What this means in practice:
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Your team keeps running campaigns, content, and delivery.
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One Move finds the gaps in your message, offer, and story and turns them into simple, focused moves your existing hires can make.
So you don’t end up “starting over” or swapping vendors. You get more value from the people you already trust and pay.
How long does this take, and what does it cost?
We try to give you wins fast, then build toward bigger, compounding gains over 90 days.
What to expect:
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Weeks 1–2: Quick wins from your One Move Kickoff Audit (think low-hanging fruit for boosting attraction and conversion on the get-client side)
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Weeks 2-4: First full cycle of customer interviews and internal input turned into focused changes in marketing and delivery.
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Around 90 days: Clear read on whether One Move is driving 10X+ lift on investment as measured by attraction, conversion, and/or retention.
Cost depends on company size and the depth of our integration. But engagements follow a 90-day cycle. There is a startup retainer between $3,000–$30,000. After the 90-day startup, the month-to-month retainer is roughly $1,000-$5,000.
Our internal bar is simple: over time, you should be able to point to at least 10x that spend in added or protected revenue tied to specific One Move changes—not just “we feel clearer,” but numbers you can see on a dashboard and in your bank account.